PR Axis – Page 4 – PR Conversations

September 19, 2012June 28, 2020 PR Axis

London 2012 – stories of a peripatetic PR

Guest post by Peter Brill, Managing Director, Net.Mentor Ltd There are a group of people who spend their life seeking the constant change and irregular adrenaline rush of the Olympic and Paralympic Games. These are ‘Olympic nomads’ and no sooner does one Games finish, than they are already moving home and signing contracts for the next one. London 2012 was my first taste of living the Olympic and Paralympic lifestyle, joining the Press Operations Team...

July 23, 2012June 28, 2020 PR Axis

BLEDing-edge public relations research in 2012

Bled Symposium 2012 summary by Toni Muzi Falconi Ten years ago, in July 2002, some 100 scholars and professionals from many European countries met in Bled, Slovenia, to discuss and launch the Bled Manifesto, possibly the single most important document concerning our profession to date; this document has had a huge impact on developments in Europe and around the world. Bled is a cozy little lakeside village in Slovenia where, since 1993, Dejan Verčič and...

May 10, 2012June 28, 2020 PR Axis

Contending for content – PR, journalism and marketing

Back in the 1970s, there was a vision of a paperless office; whilst the futurist, Alvin Toffler predicted increased technology was creating information overload. The reality is that we’re using more paper than ever – alongside an ever exploding volume of online content. I’m sure I could find data to illustrate the trend, but I’m overwhelmed with infographics, slideshare presentations, YouTube videos and a zillion other sources. There’s so much stuff out there (and increasingly...

March 5, 2012June 28, 2020 PR Axis

PR use of statistics on trial – where’s your evidence?

Guest post by Nigel Hawkes. Healthcare reform is controversial, as both the US and the UK have found. In Britain, a chorus of protest has been generated by a Bill to reform the National Health Service. Some of the most powerful interventions have come from the Royal Colleges – highly-esteemed bodies that exist to promote and improve the practice of different medical specialties. I’ve been struck not by the positions taken, which are strongly opposed...

February 9, 2012June 28, 2020 PR Axis

Plotting PR narrative in social media

In public relations, narrative offers a way to enable ideas, opinions, values and meaning to be expressed within a broader framework than the concept of “key messages”, which tend to reflect slogans, headlines and other contrived statements. Key messages can be part of the organizational narrative but too often are simply BS corp-speak lacking any real human connection . Narrative draws on various literary and cultural principles, methods and practices; it is woven into the...

January 25, 2012June 28, 2020 PR Axis

Social media engagement: The PR2.0 shift for politics

Guest post by Tyler Orchard Social media engagement: The PR2.0 shift for politics Whether you work in the private or public sector, social media and PR2.0 have evolved into something more than just another set of communications vehicles. Perhaps several years ago taking the plunge into Twitter or Facebook would be a choice one could make based on simple calculations of return on investment. However, in today’s closely connected world, being involved in social media...

October 21, 2011June 28, 2020 PR Axis

Assessing Ottawa Public Health’s ongoing response to the endoscopies infection scare

Guest post by Josh Greenberg, PhD Establishing the scenario In a hastily organized media conference on Saturday, October 15, 2011, the City of Ottawa’s chief medical officer of health, Dr. Isra Levy, announced that a local, privately owned “non-hospital” medical clinic failed to follow proper infection control measures, resulting in the potential exposure of 6,800 patients to Hepatitis and HIV. According to Dr. Levy, there was no evidence that a single patient had been infected...

August 18, 2011June 28, 2020 PR Axis

Constructing the Organizational Narrative: PR definition in the making

There’s an insidious, four-letter word that continues to haunt and largely define the public relations industry (at least in the public’s estimation): Spin. We know this. We fight it. But a big part of the problem is that the average person still does not know what it is we do. For that matter, some practitioners appear confused, limiting PR to media relations and/or publicity. Perhaps even more dangerous, the remit of PR is restricted to...

August 4, 2011June 28, 2020 PR Axis

Public relations 2011: PR primer for (social) networking

Earlier this year on PR Conversations, The wind is in Craig Pearce’s sails, detailed availability of this Australian’s free e-report initiative, Public relations 2011: issues, insights and ideas, which features a roster of international authors and original articles. The sole Canadian representative, one of my two contributions is now online; following is an excerpt. PR primer for (social) networking When attending networking events as an organization’s PR representative, many of the same norms of behaviour...

June 15, 2011June 28, 2020 PR Axis

PR rules not OK

For an occupation that depends on freedom of expression to operate, it seems there are many who relish nothing more than imposing rules on the practice – and even the conceptualisation – of public relations. First we have calls for a licence to operate, regulation, accreditation or registration of practitioners. Even if you voluntarily join a professional body, there are codes of practice, guidelines, “best practice” mandates and a host of other prescriptive instructions on...