Embracing a brave new world: tips from a social-media virgin
Are you a newbie to social media, too? Approaching this new world bravely is a bit like bungee-jumping; while the anticipation is exhilarating, will the outcome be similar?
Author: Heather_Yaxley
PRoust Questionnaire: Judy Gombita
The PRoust Questionnaire provides a quick insight into a public practitioner’s interests and point of view, as well as their professional beliefs and values. Answered by: Judy Gombita
International research team asks CCO's to Be Heard™ (and contribute)
While there is some anecdotal evidence, little formal research has been published on public relations/communication department organizational structure--particularly on: the models in use; the strengths and weaknesses of each of those models; the factors that drive the chief communication officer (CCO) to choose a specific organizational design. These questions will be addressed by this research: Global Study on Communication Department Structure.
Stockholm Accords: an update. If you are not in Stockholm my friends, tough luck…
Before this blog changes format, look and prime authors (I will now continue to post occasionally, but only as a contributor and no longer as coordinator), I would like to report on the very intense and (so far) highly rewarding experience of the Stockholm Accords process that has involved me directly in these last few months, and which will presumably occupy more of my time when the Accords will begin to be implemented, following their...
OOPS! Gordon Brown's recent debacle leads public relators to think this one out, with some care….
If a subject to be trusted is ‘one who does what he says….walk the talk and, when useful, talk the walk…' then we must discipline ourselves to think, speak privately and publicly as if our thoughts and words were to appear on the front page of the New York Times.
Public Relations before, during, after acquisitions and mergers. Fascinating lessons from Poznan, Poland!
Ok… it took me more than 20 hours by van to return to Italy, while an Icelandic dust closed all of Europe’s airports… courtesy of two young polish drivers (found via the Internet the evening before by one of my benefactors Monika Bogdal from Poznan’s University of Economics… the power of social media…)… yet I was thrilled, honoured and inspired to have been granted the privilege by Prof. Ryszard Ławniczak to participate to the EconPr...
Reaching stakeholders, publics & audiences in a journalism 2.0 world where Free Costs Too Much
Although primarily focused on changes to newspaper readership and engagement models, an underlying quest is answers to the challenges impacting public relations practitioners regarding audiences who are only prepared to read (and opine about) newspaper content found online and at no charge.
Stockholm Accords first draft up for comments. Please contribute, suggest, criticise and help shape the future of our profession
Have you ever heard of any profession uniting more than 70 national professional associations to implement a global yet highly flexible and local advocacy program to enhance its own perception in society by arguing issues where it believes to contribute more value to social, private and public sector organizations? This blog has already discussed the Stockholm Accords process here and now the first draft of the Accords accompanied by references, glossary and other explanations is...
Why Every Communicator Should Agonize about France’s “Game of Death”
The power of the media and the ethics of communication are recurring themes for PR professionals and other communcators. Can an authoritative media voice push anyone to cross ethical lines they think are non-negociable?
"Intel inside&"? Reinventing our profession … before extinction?
In a nutshell: the world gets more complicated, communication as a dialogue function is increasingly demanding, all stakeholders claim a legitimate interest in a corporate and “pull” what they need, while the communication professional reminds me of the young Dutch boy trying to halt the water bursting through the dam by putting his little fingers in the cracks.