Posted on Seasoned Posts

Varnish: this is what Sir Martin Sorrell thinks of Public Relations. Great news..really great news..

At WPP, we have never seen responsible corporate behaviour as a coat of public relations varnish… From Sir Martin Sorrell’s opening letter of the 2005 WPP Corporate Social Responsibility Report So, the CEO of world’s largest communication conglomerate, which incorporates ‘la crème de la crème’ of public relations consultancies around the world, describes his opinion of our profession: varnish. No words…. Maybe it would be useful if the CEO’s of the many H&K’s and B-M’s...

Posted on Seasoned Posts

What about a global public relations language? The XPRL project needs a boost and we can all give our contribution!

Xprl stands for ‘extensible mark up public relations language‘ and for two years has been the focus of an international grass roots project based in London operating also in the US and in Italy, initially supported by the Global Alliance for Public Relations and Communication Management -the umbrella organization of 65 national public relations professional associations representing some 160 thousand professionals….

Posted on Seasoned Posts

A crucial appointment for concerned public relators will be next month in Rome at the first ever World Congress of Communication for Development

The principle that public relations in any organization (private, public or social) needs to be involved in the decision making process before decisions are taken…and this…. assuming that the truly strategic role of our profession is of a ‘reflexive’ nature, which implies a careful listening, understanding and interpreting of stakeholder groups in order to improve the quality of that process and to accelerate the implementation of its decisions, will be featured as the core content...

Posted on Seasoned Posts

Catherine Arrow on… building relationships is our purpose

Old models of public relations practice were framed around the hierarchical organisational structures created in the 19th and 20th Century. Business and organisational models have changed dramatically in the last five years, with new-born organisations/businesses increasingly adopting community-based, value-driven principles upon which to found their commercial or altruistic relationships….

Posted on Seasoned Posts

686 respondents to a Global Alliance survey allow a first draft profile of today’s ‘concerned’ public relations professional

A few weeks ago the Global Alliance asked its 66 association members, from as many countries, to urge their 160 thousand individual members to participate to an on-line global survey. As of a few days ago, 686 individuals had replied and while experts are compiling an accurate analysis of results soon to be published on the Global Alliance’s web site, I would like to share with you some minor indicators which however help us in...

Posted on Seasoned Posts

On the licensing of public relations: the debate revamps. Where are we to go?

Richard Edelman’s recent decision to withdraw his company from the US Council of Pr Firms on the grounds that ‘we disagree with the Council on a few fundamental points’… as well as the unexpected reactivation of a public debate in the US public relations community on licensing, after many years since Eddie Bernays in the early nineties lost his attempt to convince his peers to adopt it, have provoked plenty of interest in various professional...