Heather_Yaxley

November 1, 2006 Seasoned Posts

After 100 years since Lee’s Declaration of Principles…where are we?

If there is one thing which unites all of us, who practice public relations (disregarding age, experience, country, specific practice)… it is that we were brought up eating, digesting and expelling press releases and media relations. As many are aware, this 2006 marks the one hundredth anniversary since Ivy Ledbetter Lee issued his Declaration of Principles, which, for the first time, rationalised the concept of media relations.Let’s read an excerpt:

October 22, 2006 Seasoned Posts

And if the preceding post was too heavvy…here are two lighter (although serious)notes for your smile…

October 21 from Canada’s Weekend Post Weekend Post HQ received one of those Thingamaboobs in the mail this week. And no, that’s not a typo..

October 22, 2006 Seasoned Posts

Is it communication for development or is it public relations? Does it really matter what it is, as long as it is what it is? A fascinating, somewhat irritating, but truly rich chronicle of a passionate exchange on (what I would call..) stakeholder relationship practices.. Peter and Paul have a go..and..Ursula helps shed some light..

Next Friday, October 27, in Rome (Italy) the Global Alliance is holding a ‘special event session’ at the World Congress on Communication for Development (see earlier posts) whose official title is: The role of public relations in the new development paradigm. In preparation for this event -and in view of the final recommendations of the three day debate with some 600 participants from all over the world- a first, rough and explicitly ‘all-encompassing-and-to-be-very-much-slimmed-in-its-final-version’ draft of the final document, was...

October 18, 2006 Seasoned Posts

If not now…..when??? A call to the Global Alliance, Icco, Euprera, Iabc and Ipra..

Many interesting and exciting things are happening in the global pr community…… Amongst these…

October 17, 2006 Seasoned Posts

Canada to revise pr procurement? Professional associations are beginning to realize that pr is not only private sector…good news

An interesting effort by the Canadian Public Relations Association has just begun. In an early post of this blog I wrote of another action undertaken by the Italian PR Association (FERPI) to ensure that increasing public spending on public relations be carefully monitored. In yet another we commented the media take up and the CIPR’s quick response to a report which indicated a similar increase of spent in the UK….it seems as if professional associations...

October 15, 2006 Seasoned Posts

Thai communication leaders confident the recent military coup will boost their activities!

The presidents of the Marketing Association of Thailand, the Thailand Marketing Research Society, the Advertising Association of Thailand, the Thai Direct Selling Association and the Public Relations Society of Thailand agreed on the issue on October 11 despite the current lack of details of the government’s economic management policies.

October 15, 2006 Seasoned Posts

How public relations improves the quality of organizational decisions and accelerates their time of implementation

As community consultation and stakeholder engagement practices continue to grow… I believe negotiating, conflict and dispute resolution skills are going to be as important… if not more important… than media relations and crisis communications skills.

October 15, 2006 Seasoned Posts

Lou Capozzi- PR people are too siloed, should take a broader view and need to get better at managing advertising!

At the ICCO Global Conference in Delhi of a few days ago, Lou Capozzi, chairman of the Publicis PR Group, and Paul Taffe, chairman of Hill&Knowlton, challenged pr firms to step up to the opportunities created by what Lou called “The New Conversation Age.” The panelists documented the changes and outlined the skills needed in this emerging new environment — skills possessed by PR practitioners more than any other discipline.

October 9, 2006 Seasoned Posts

Again on licensing. The Puerto Ricans will have a go at it….

Two previous posts in this blog were dedicated, directly on indirectly, to the issue of regulation and /or licensing of public relations professionals. Following three recent important events (Richard Edelman’s call for licensing and his subsequent withdrawal from the Council of Pr Firms; PRSA’s decision, after twenty years of silence and resistance to public discussion, to make public on its website and in a recent issue of its monthly Tactics, some of the contents of...

October 5, 2006 Seasoned Posts

Harold Burson on full licensing from Delhi’s Icco conference! Professional Associations should get into the act and also devise and implement a pr for pr program!

In his keynote speech today 1005burson_speech_text.htm at New Delhi’s ICCO annual conference (Icco is the international association of national associations of public relations consultancies), Harold Burson surprised everyone by taking a strong stance on an issue which until only a few weeks ago was considered blasphemy in the US public relations community.