global discussion. local perspectives.
Eighteen months have passed since some 600 professionals, scholars and students from 42 countries met in Trieste, Italy (thanks to Ferpi and the Global Alliance) to discuss for three days on: Communicating for diversity, with diversity and in diversity….
If you visit the Global Alliance website and click on Landscapes; if you read the Global Public Relations Handbook (2004) edited by slovene Dejan Vercic and indian Sriramesh Krishnamurthy, or Public Relations and Communication Management in Europe (2004), edited by the dutch Betteke Van Rule and slovene Dejan Vercic, or Public Relations in Asia (2005), edited by indian Sriramesh Krishnamurthy…
In the Italian language the term ‘marchetta’ (literally..a small brand..to be pronounced as marketta) indicates a quick and dirty service one performs for another in exchange for a non confessable favour….
December 4 will be D-Day for XPRL. It is with unabashed hope and trepidation that I am pleased to inform readers of this blog that in London, December 4 in the early afternoon at the CIPR headquarters in St. James Square, some highly selected 40 senior public relations professionals from different countries will meet to launch the second and decisive phase of the XPRL project, already discussed here in a preceding post….
This is, for once, a positive story on how the public relations professional community is able to get its act together and to make an effective impact on the public sphere while promoting a sustainable view of the profession..
The second annual EuroBlog2007 survey into the impact of social media on Public Relations practice in Europe, organised by Euprera (http://www.euprera.org) has just taken off…
The web site of the Institute for Public Relations has just posted this morning a paper, which I wrote, whose intent is to initiate a discussion amongst our professional and scholarly community
As many professionals operate in the travel and tourism sector, and as the general concept of branding (corporate and product/service) is more and more intertwined with that of stakeholder relationships in practically every conscious public, private or social organization (while marketing and corporate communicators continue to uselessly struggle at many higher levels on who should be in charge…) it is useful to see what the market says.
There is much talk about the booming Chinese public relations sector. Some say that by 2010 there will be one million (!) Chinese professionals with a college degree. Here is an article from yesterday’s South China Morning Post heralding Hong Kong as the ideal ‘hub’ for this bursting expansion.
The following quote is an excerpt of a paper from one of my students (not necessarily the best but certainly not the worst) in the Global Relations class I am currently teaching at NYU’s Master of Science in Public Relations and Corporate Communication.