global discussion. local perspectives.
For public relations practitioners who include strategic or tactile media relations in their job responsibilities, there was an interesting announcement last week about the Canadian Broadcasting Corporation’s new partnership with Technorati.
I was recently summonsed to the Presidency in Pretoria to come and assess their “internal communication”. It struck me – once again – that even in the highest order of government – the concept of internal communication is totally forgotten. Nobody – except for the newly-appointed head of the section – had any idea of the concept of internal communication or why it might be important. The question that came up: If the government of a...
This is not at all a serious post, so please don’t bother reading it if you are doing any academic or student research. (Speaking of which, what’s up with all of the recent searches that keep landing on Toni’s “Tylenol” case study post?) On the other hand, if you are looking for a mental break and a laugh….
In a recent post I referred to the Tanzanian Government case which Mindi Kasiga and Gerhard Butschi presented at the Global Alliance’s recent World Public Relations Festival in Cape Town, as one of the two most inspiring and innovative presentations.
In a recent post I referred to the Tanzanian Government case which Mindi Kasiga and Gerhard Butschi presented at the Global Alliance’s recent World Public Relations Festival in Cape Town, as one of the two most inspiring and innovative presentations.
I’m stealing Toni’s idea of extracting a worthy comment and turning it into a proper post. Benita Steyn, who previously commented on another post about this topic, provides the beginnings of what could be a great discussion on “what is the ultimate purpose of PR?”
Last Friday I was in London and had the privilege, as Honorary Fellow of the CIPR, to participate to the Annual Fellows Luncheon which is held in the austere House of Lords, in the Cholmondeley Room: a truly fantastic setting on a gorgeous day overlooking the River Thames.
(Extracted from Strumpette) Here’s an excellent example of a corporation doing it right and utilizing social media to LISTEN to the “conversation.” Meet our new friend Roberto Zangrandi.
With increasing frequency we are rapped by the media. Many times this is justified, and this what hurts the most. A few weeks ago this is what Gene Weingarten wrote about us in the Washington Post
One year has passed since PRSA, NYU and I organized in New York a four day intensive workshop for 18 senior professional participants from all over the world on the theme: towards a new global public relations model, from theory to practice.