Posted on PR Mediums

Online Public Relations: The adoption process and innovation challenge, a Greek example

By Philip J Kitchen, Dean, Faculty of Business, Brock University, St. Catharines, Ontario, Canada In the past two decades PR practitioners have become more involved with electronic activities that have allowed them to engage at different levels with clients, media and various online communities. Monitoring online interaction and presence has also become an important practice in addition to more mainstream functions including website development and communication through e-mail. Social media has helped shift the focus...

Posted on PR Axis

Is there such a thing as European public relations?

By Janette van Kalkeren The European continent comprises 51 countries with a total of 837 million habitants. Of these, 27 countries (500 million citizens) are members of the European Union (EU), within which there is free movement of people, goods, services and capital; 16 of these countries have the same currency, the Euro. So does this support homogenous or heterogeneous public relations? From my experience, having lived or stayed in many European countries, I can...

Posted on PR Vision

An international view of crisis management of the Chile mine disaster

On the face of it, the handling of international media relations following the Chilean mining disaster has been a triumph.  It appeared to strike the perfect balance between control and lightness of touch. The open communications approach that was evident from initial reports of the collapse of the mine reflected the leadership style of the Chilean president, Sebastián Piñera.  Recently elected, engaging and able to undertake interviews in English, he was the perfect figurehead for...

Posted on PR Axis

The four Cs of centralized vs localized message development

Cost, Complexity, Control and Credibility By Diane K. Rose We’ve all heard the mantra that organizational messaging must be consistent across all stakeholders — that it solidifies branding, builds trust with customers and employees, communicates the value of products and services and so on. Got it. Understood. Now throw globalization into the mix. Whether you embrace or detest it, globalization has increased complexity for public relations practitioners as more businesses find expansion across borders easier...

Posted on PR Techster

Public relations needs more than digital natives

Whether you call it digital PR, online PR, or social media (SM) relations – public relations practitioners are being told they must enter this “brave new world”, embrace the “revolution” and engage with “new influencers” at every turn.  With a religious fervour, the gurus and advocates are now on overdrive in promoting technological solutions to assist organisations in monitoring, managing and evaluating every aspect of their public relations.  If your organisation, brand, campaign, or significant...

Posted on PR Axis

Marriage of European and North American PR thought leadership

By Fraser Likely Even for those in the public relations and communication management field who paid the slightest bit of attention to international developments over this past summer, the Stockholm Accords and the Barcelona Principles came as a surprise. Certainly, for those of us based in North America, the surprise may have had an element of shock to it. I am not talking about the content of each of these documents. There is considerable comment already...

Posted on PR Nexus Seasoned Posts

Why don't PR Awards walk the talk on evaluation?

The Barcelona Declaration of Measurement Principles for public relations have been discussed and even endorsed by professional bodies and industry publications around the world – but there’s little evidence of “walking the talk” if you look at the Award programmes they run. In particular, use of AVE is neither prohibited nor penalised whilst a lack of clear, measurable objectives (ideally based on research) as noted in a post by Sean Williams, compounds the limitations of...

Posted on PR Axis

A one-two push to the Stockholm Accords: Integrated reporting and brand monetary evaluation

By Toni Muzi Falconi Stockholm Accords definitions As defined by the Stockholm Accords, the PR leader of a communicative organization plays two fundamental and strategic roles: 1.  A “political” role in supporting and providing the organization’s leadership with the necessary, timely and relevant information, which allows it to effectively govern value networks, as well as an intelligent, constant and conscious effort to understand and interpret the relevant dynamics of society at large. A “contextual” role,...

Posted on PR Motion

Career-building blocks led Andrew Arnold to LEGO

“I saw the job posting for LEGO, which was one of the companies in the world where I most wanted to work.” Andrew Arnold Backgrounder – Early career years: a degree in economics and many journalism hats Andrew Arnold achieved a university degree in economics in 1987. Although most of his cohort graduates were being “pushed” into careers in management or accountancy, neither of those options appealed to him. Andrew instead, “fancied trying journalism, as...