Public comment or private conversation

The irony in the term “public relations” is that most of us don’t like to conduct our relationships in public, preferring to focus on nurturing more personal connections with journalists and other influencers.  This doesn’t mean that we should be “invisible persuaders” acting in an unethical manner behind closed doors, rather the benefits of public relations are most apparent when a targeted rather than a mass market approach is undertaken.

Where next for professional associations?

Drifting round the social networking sites, I couldn’t help wondering where next for our professional associations. Not just in public relations, but across all sectors. What will professional associations have to offer in order to retain their paid members – when many of the ‘benefits’ historically gained from paid membership can be had elsewhere for free?

What-were-they-thinking Moments

All of us have run across examples of communications that are so inept or so risky that we are tempted to quote Tony Blair in the movie The Queen, when he exclaims “Someone save these people from themselves”! This week I ran across two examples so blatant, that I had to share…

Results of European wide survey: corporate pr to overcome marketing pr; social media relations to catch up with mainstream

I am sure that our visitors will be interested in reading results of the survey ecm2007-pressrelease-20070927.pdfof a ecm2007-resultsfindings-20070927.pdf conducted on more than 1000 well experienced European public relations ecm2007-summary-20070927.pdf by the University of Leipzig in cooperation with Euprera (association of european public relations education and research) on the profession, which has just been released. Good reading.