global discussion. local perspectives.
I’ve just spent a very pleasant half an hour messing around with Johnny Depp. To be precise, I’ve been playing with the mash-up on the Sweeney Todd site which allows me to cut my own trailer for the film. If I got bored, I could trawl the blog, throw a Facebook party or – had I been in time – join one of the many Sweeney communities clustered around the ‘mother site’. As an example...
With apologies to Leslie Feist, but the talented singer/songwriter is a compatriot, after all, and the fast-approaching PD events I’m about to detail are all Canadian in origin and (I think) “suitable for” public relations practitioners. Particularly the ones who appreciate the importance of big-picture understanding and strategic planning.
Portugal is a different country in what concerns corporate practices. At least that’s what some studies about the level of salaries earned by top managers say. And now, for the first time to my knowledge, a ranking shows that a PR Director in Portugal can earn slightly more than a Marketing & Commercial Director and significantly more than a pure Marketing Director. But what does this mean?
A public relators’ personal relationship network has always been considered an essential (when not the most essential) part of her/his professional assets. And this by clients/employers, colleagues/competitors and other relevant stakeholders such as business and other opinion leaders. This ‘untold truth’ has always embarrassed scholars and educators, as well as practitioners, because its most immediate implication is that the ‘people I know’ (and here I refer to the Al Pacino film many of you will...
In case you missed it, 2007 was a big year for the statisticians – and, in many ways, something of a lost opportunity for us when it comes to making public relations count. I’m not normally a big fan of ‘numbering’ people, but I do believe that ‘public relations’ really needs a universal number of its own. Why? Because then the national and global impact of our profession could be quickly and neatly measured and...
If we take journalism -as David Demers writes in his very recent and most interesting History and Future of Mass Media (Hampton Press)- ‘journalists should keep their personal opinions and the opinions of their newspapers out of their news stories; All sides to a story should be covered and reported; All sides to a story should be given an equal amount of coverage’ But, if we consider public relations, we could say that: ‘a public...
A starting point for anyone seeking to understand public relations ought to be a definition. However, the fact that there are several hundred formal definitions and myriad contradictory views to choose from means there is no easy way to know what PR is about. What does it say to students who see that every text book, professional body, consultancy and individual practitioner – let alone others who comment on PR (such as journalists) – explains public relations in their own way?
I’ve been following, with great interest, the noteworthy discussion Toni Muzi Falconi provoked with his recent post on the research conducted between journalists and public relators. Fairly early on I concluded that Toni’s real intent was a call to action of “PR for PR,” which was borne out by his later comments.
Euprera, the European Association of Public Relations Research and Education steps up its profile, launches mid march Euroblog 2008 summit in Bruxelles in partnership with Edelman while extending to end January the deadline for papers to be delivered at its October 2008 Milano Congress on the Institutionalization of Public Relations and Communication Management, including a special grant from the Institute for Public Relations.
Relationships between journalists and public relators in Italy, are not as bad as one might expect, according to a thorough research effort by Chiara Valentini and myself, due to be published soon. But the big surprise