Beyond Truth… Sincerity?

These days, as the World PR Festival in London (June 23-24) comes closer, the public benefit of Public Relations returns once again to the top of our agenda. But could it be that this time we can no longer rely on the argument, so often used in the past, that PR have a positive impact or at least are neutral for the public when practiced respecting the “truth”?

Finding our essential knowledge

Page Turner, the blog of the Arthur W. Page Society, has published my posting regarding the three kinds of research in our field, and how that relates to the Institute for Public Relations’ Essential Knowledge Project.

election polls are only the tip of an iceberg for an essential review of understanding reality as it unfolds ever so fuzzily…

Once again most polls conducted for the recent Italian elections were wrong. Giuseppe De Rita, a highly intelligent and reputed analyst, sentenced: Italians are born liars. So what else is new? Helas! This is but the tip of an iceberg which calls into question, and not only in Italy, a number of ‘truths’ in many traditional activities such as market, political and social research, analysis, public relations, procurement, journalism…..

finding a responsible path towards the institutionalization of the public relations function!

From an organizational perspective, the ongoing and accelerating process of institutionalization of the public relations function, besides its many positive aspects (for the organization, for public relators as well as for influential publics of both), also implies certain risks which whoever exercises any influence in determining or assisting that very process, should be well aware of..