global discussion. local perspectives.
I was fascinated to read Toni Muzi Falconi’s reflection on the London World Public Relations Festival on the 28th June 2008 and the subsequent comments. Oh what lather we get ourselves into, on both sides! Critical comment on one side and hurt pride and righteous indignation from the other.
If you’ve any interest in online public relations, you’ve probably heard of the terms “Google juice” and “digital dirt“. But have you taken a deliberate approach, like PRConversations reader, Brandon Carlos to maximise the positive and minimise the negative with your online footprint? If not, why not? Isn’t your own reputation, as a PR professional, the most important asset of your personal brand?
From a front page article on the New York Times of Sunday July 13, Nicolai Ouroussif interestingly describes how new architecture in China reflects the vigour and intellectual ferment
At least that’s what members of the Canadian Public Relations Society (CPRS) were told on July 8, 2008, in an e-mail blast (presumably) provided by US-based publisher director, Julia Hood, which announced the new PRWeek Canada newsletter. Although I certainly welcome the addition of Canadian-specific information (“news and features, trend stories, profiles, and Q & As with leaders in the industry”), the tone of the announcement did come across as somewhat condescending.
I owe a public apology to the PRSA and its leadership. I do not believe this should only go as a comment on the specifically relevant post but as a separate post.
The very selection of the overall theme ‘The public benefit of public relations’ reveals a strong affiliation with that ‘pr-for-pr’ thread of thought which, if one patiently recalls similar attempts…see the preceeding post on this blog..) has possibly done more harm to our profession’s societal acceptability than all recent social critiques bundled together.
As professionals, we know only too well how often we are called on to discover or even create reasonable opportunities for published visibility, as well as to rouse and galvanize internal/external stakeholder groups when a client or employer’s reputation is in a critical condition (or, more recently, even in business as usual circumstances). So what else is new?…..
Some on and offline reads and events that have stoked interest and been worthy of my attention of late, including a nod to Pow Wow Etiquette, musings that perhaps PR practitioners could benefit from an oath of obligation (similar to U of T medical research graduates), movies that motivate, Winnipeg revisited, the (sort-of) retirement of the creator/visionary of Centennial College’s post-graduate Corporate Communications program, plus two recent articles from The Walrus that pack a wallop...
For the fifth time, beginning in London at the end of next week, the Global Alliance will have succeeded in convening the more aware and concerned part of our global professional community (professionals, scholars and students) to
Every once in a while professionals, academics and students discuss (and sometime practice..) a case history approach to public relations education. The argument goes that if we wish to