Applying the deep roots of rhizomatic learning to relationship strategies in public relations

October 1, 2020October 4, 2020 Current PR Conversations PR Motion

Applying the deep roots of rhizomatic learning to relationship strategies in public relations

The emergence of artificial intelligence (AI) technologies and systems in recent years has led to consideration of the role of the human in public relations. It is asserted that machine learning will enable more and more routine tasks to be automated, whilst practitioners will concentrate on strategic matters, such as building relationships. Yet, this distinction between tactical and strategic, technician and management reflects a traditional 20th century, mechanistic way of thinking. The organisation is conceptualised...

June 28, 2020June 28, 2020 Current PR Conversations PR Axis

Tracing the measurement origins of PESO

There are some acronyms that we become so familiar with that we no longer know who originated them. Indeed, students aren’t even expected to credit the source in their work. Think about the following: PEST or SWOT. Then there are models and concepts that become disassociated from their originators over time. How about the Diffusion of Innovation, Nudge or SMART objectives? Even if we don’t know whose idea it first was, or even the name...

April 7, 2011 PR Nexus

Future leaders need more than digital PR

Everywhere you look, those starting out on a career in public relations are urged to focus on developing skills in digital PR. But as such competencies shortly will be little more than a commodity possessed by most young graduates and practitioners in the field (as well as many with years of experience), future leaders will need much more than an ability to craft a Tweet or build a network of Facebook friends. Looking at the...

March 29, 2011 PR Sphere PRoust Questionnaire

PRoust Questionnaire: Nelly Benova

The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as their professional beliefs and values. If you are not familiar with the original 19th-century Proust Questionnaire, please see details at the end of this post. 1. What is your most striking characteristic as a PR practitioner? Being able to gather the real picture of the situation even when the facts tell me the opposite. 2....

March 21, 2011 PR Axis

Improving stakeholder relationships through nets, neuros and algorithms

By Toni Muzi Falconi Idea genesis Public relations practice seeks to identify and convince potential influencers in advocating ideas, arguments, products and services in line with client or employer objectives, thus attempting to overcome the limitations of outreach and credibility. The issue of relationships with stakeholders – powered by the increasing pressure of expectations on organizational decision processes – has become a vital concern for the licence to operate of every organization. Today this...

March 11, 2011 PR Axis

The wind is in Craig Pearce’s sails

New e-report: Public relations 2011: issues, insights and ideas In December 2010 an email arrived in my inbox originating from the other side of the world, inviting participation in an intriguing project initiated by Australian (online) colleague, Craig Pearce: a planned (free) e-report comprising a variety of contributions from PR practitioners and academics located in different parts of the world. Besides being persuaded by Craig to contribute (two submissions!), I was intrigued to find out...

March 4, 2011 PR Mediums

What do digital immigrants really know about social media? Part II

This second part of a conversation about the role of social media in PR moves on to reflect on the practices of organisations and their representatives in this ever changing terrain. Heather Yaxley and Judy Gombita share their views and offer some cautionary advice. Judy Gombita The previous post referenced the Pew Internet “Generations Online” report; this time let’s look at the Edelman Trust Barometer 2011. From the Edelman January 25, 2011, news release, “Skepticism...

March 1, 2011 PR Mediums

A cautionary conversation about PR and social media, part I

With Twitter recently turning five years old, PR Conversations feels it’s time to consider whether it – and other social media platforms – are now serious channels for public relations. Judy Gombita and Heather Yaxley share their views in a two-part blog post. We’re in agreement that 2011 is definitely the year when there will be a tipping point with organizations taking a more serious look at social media, across the generations. This view appears...

February 15, 2011 PR Motion

PR – it's a woman's world

It is nearly 25 years since the publication of Cline’s ‘Velvet Ghetto’ study of women in public relations which responded to the increasing feminisation of the occupation. Undeniably today, the field is one dominated by women – indeed, based on my UK experience, 90% of the students on undergraduate PR degree courses and studying for professional qualifications are female. Both professional bodies here have women in senior positions: Sally Costerton (chairman and CEO of Hill...

January 28, 2011 PR Axis

The serious business of public relations

It is interesting that the word ‘consultant’ derives from the Latin, consultare, meaning to debate or discuss. That implies its function is to assist in two-way communications – yet, the role of management consultancy is positioned as assisting organizations to improve performance, through logical analysis and development of plans. The focus is more on management rather than consultancy. The history of management consultancy is tied closely to analytical processes and a rational, scientific approach to...