You start (me) up. When and how to ramp up PR?
Guest post by Bob Geller As a veteran of the tech industry – in the PR agency world for the past 14 years and on the industry/client side before that – I have worked with many startups. I am often asked, “When is the right time for a young company to bring an agency on, or otherwise kick PR into high gear?” The answer is not an easy one. While it might seem obvious that...