PRoust Questionnaire: Sean Kelly
The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as his or her professional beliefs and values. If you are…
Deconstructing the Century of the Selfie for PR purposes
One big question is whether we as public relations practitioners can afford to migrate (professionally) from “we, the intelligent few” to “we, the people,” primarily by helping our clients to…
Relations with customers and prospects
In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast…
Analyzing “results” from a communications performance measurement conference
“Until we relate one public relations measure to another…we will never be able to show causation from our communication programs.” Fraser Likely By Mary Jane Martin, MS, APR It was…