How to use the Public Relations department of an advertising agency
N.W Ayer & Son, Inc. claimed to be the first US advertising agency (having bought a firm established in 1841 by Volney Palmer). As a leader and innovator in advertising,…
Should sisters PR it for themselves?
The winner of the Baileys Women’s Prize for fiction has just been announced. The proud boast of this prize is that it is the “UK’s only annual book award for…