School's out for social media – a PR report card
As many of us take a break for Summer, it seems a good time to produce a PR report card for its performance in social media this term. Let’s look…
Is the PR lunch dead?
When’s the last time you enjoyed a traditional PR lunch? Not necessarily the three hour marathons of legend where enough wine was consumed to keep a small vineyard in business,…
The Art and the science of leaving one’s mark: A requiem for Arthur Yann
“What I’d really like people to say about me after I’m gone is that, in some small ways, I left the profession and the companies and clients I represented better…
Goodbye brand journalism and content marketing…hello DIY corporate media!
Evolving to corporate media It was almost a year ago that I interviewed Ira Basen on The intersection of public relations and journalism in the digital age on PR Conversations,…