The PR impact of rejection and denial
Modern media is making it ever easier for people to reject things that they don’t want to hear. We can scan and filter out sentiments or information that we find…
An honest role for PR in integrated reporting vs. sustainability propaganda
By Mojca Drevenšek What is the role and importance of public relations professionals in fostering integrated reporting (IR) practices in corporations and other organizations? This was the theme of my…
Communication without borders…or marketplace competition
When it comes to sharing information about global public relations, standards and best practices, it’s great that typical marketplace “competition” borders can be put aside. Welcome to an atypical PR…
Online public relations is not that different—crowdsourcing isn’t a feasible strategy
There’s an old adage that decisions by committee really aren’t that effective, particularly as the eventual outputs and outcomes tend to be second rate. Plus no one is truly accountable…