Public relations as a promotional industry
It is hard not to believe the PRSA’S #prdefined initiative has resulted in three proposed definitions supporting public relations as a profession. Any reference to persuasive or promotional aspects of…
PRoust Questionnaire: Léa Werthman
The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as his or her professional beliefs and values. If you are…
Plotting PR narrative in social media
In public relations, narrative offers a way to enable ideas, opinions, values and meaning to be expressed within a broader framework than the concept of “key messages”, which tend to…
Pink Ribbons, Inc. — Rage against the marketing machine’s "shiny, pink success story"
A “conversational” documentary film review by Judy Gombita and Madeline Lunney Question 13 of our PRoust Questionnaire: “Has a novel, film, play or other work of fiction ever influenced you…