Writings On The Wall
A twitterwall is a tool, nothing else. Don’t blame the twitterwall for all the stupid things that might appear on it. Used prudently, twitterwalls can add a lot of value…
Public relations remains focused on media relations
From a PR perspective, there’s a problem with all the discussion regarding the merits or otherwise of paywalls to access online content, the impact of social media or the role…
Visibility, aid and advocacy: balancing effective yet sensitive communication at MSF
Canadians are a generous bunch. According to the most recent Canada Survey on Giving, Volunteering and Participating (2007), 84 per cent of Canadians over the age of 15 make donations…
Online Public Relations: The adoption process and innovation challenge, a Greek example
By Philip J Kitchen, Dean, Faculty of Business, Brock University, St. Catharines, Ontario, Canada In the past two decades PR practitioners have become more involved with electronic activities that have…