Posted on Seasoned Posts

This is a call for help. What do we mean by Global Public Relations? And why is it important?

John Doorley is my academic director at NYU’s Master in Public Relations and Corporate Communication where I teach Global Relations and Intercultural Communication, and Helio Fred Garcia is one of that program’s most respected and cherished instructors teaching two courses: ethics and strategy. These two elightened scholars, but also and mostly, highly experienced professionals, edited and co-authored in 2006 with Routledge a Reputation Management book which has done very well, and is now being entirely...

Posted on PR Axis

Sixteen Edelbytes from Richard

His early goal was to make Edelman’s New York office profitable and even larger than its Chicago headquarters. Over the years he determined to carve out a distinct, professional identity, which included: playing a role in the professional community, further developing the company internationally (particularly in Asian markets), taking many risks (and assuming full accountability for them) while exploring new ideas, concepts and tools.

Posted on Uncategorized

Not a bad wake-up, this morning. Take a look.

1. The New York Times today publishes a highly interesting article (a quick Google visit indicates that this is not an exclusive..) relevaling that, in the summer of 1920, Boston public relations professional William McMasters publicly denounced his then client Charles Ponzi. In an article on the Boston Post he wrote ‘as a publicity man my first duty is to the public’. Mr. McMasters was a pre-eminent public relations man when he took on Ponzi...

Posted on PR Sense

Dispatch from Oz: Think privacy isn’t important? Aren’t you glad this loo isn’t made of glass?

In 2003, Privacy Victoria launched a sponsorship of the Platypus House at the Royal Melbourne Zoo. At the time the then-Privacy Commissioner, Walkley Award winner, and ex-journalist, Paul Chadwick, indicated, “Privacy Victoria sponsors the platypus at the Melbourne Zoo because these fascinating monotremes are a natural symbol for the idea of privacy. Platypuses are shy, discreet and wary, innately valuing their privacy. The sponsorship aimed at helping people think about privacy in a new and engaging way.”

Posted on Seasoned Posts

‘Enough is Enough’ – an economic model for Net-Work and Net-Worth?

With its roots in 1546, the wisdom underlying the John Heywood proverb ‘enough is enough‘ has been recognised by many. But when is enough truly enough? The churning over the recessionary pressures – real or otherwise – have, more so in recent months, led many to question the economic models we have used for so long. Unsurprising really, as they are models which, as I have mentioned here before, were created for another space and...

Posted on Seasoned Posts

What are best practices in public relations research, really?

There’s a discussion getting underway on the Institute for Public Relations website and among members of our Commission on PR Measurement & Evaluation. I’d invite your contributions as well. Dr. David Michaelson chairs the Institute for Public Relations Research Fellows, a body established by the Board of Trustees to provide overall guidance for our research program. Michaelson, President of Echo Research, also keynoted the 2009 International Public Relations Research Conference with the topic, “Setting Best...

Posted on Seasoned Posts

Should you avoid ’sinking the boat’ or ‘missing the boat’? The New Yorker on advertising spent. Does it also apply to public relations?

Some of you, I am sure, have read The Wisdom of Crowds, a 2004 book by James Surowiecki, financial editor of The New Yorker. It is a very inspiring book and, although hardly citing public relations, it is for us what one might call a ‘professional book’, in the sense that it clearly illustrates how by listening carefully to a specific public, an organizational decision whose consequences relate to that public and/or vice versa will...

Posted on Seasoned Posts

Why Public Relations should celebrate the G20 meeting

As PR professionals we should celebrate the G20 meeting this week in London as an opportunity to demonstrate what public relations is all about.  Essentially, this “informal forum” seeks to promote “open and constructive discussion between industrial and emerging-market countries on key issues related to global economic stability”.   This would seem to reflect an approach to building relationships and two-way symmetric communications. At the core of G20, we have 20 global leaders holding one-to-one meetings,...