Ethics, Culture and Public Relations
I’ve been perplexed for a long time about the interface between public relations and ethics. Most PR associations espouse codes of ethics, although they seem devillishly hard to police, leading…
Johnny Depp and the History of Social Media
I’ve just spent a very pleasant half an hour messing around with Johnny Depp. To be precise, I’ve been playing with the mash-up on the Sweeney Todd site which allows…
One Two Three Four, tell me that you love free/online PD opportunities more
With apologies to Leslie Feist, but the talented singer/songwriter is a compatriot, after all, and the fast-approaching PD events I’m about to detail are all Canadian in origin and (I…
PR Vs. Marketing: Things might be changing in Portugal
Portugal is a different country in what concerns corporate practices. At least that’s what some studies about the level of salaries earned by top managers say. And now, for the…
On the little black book syndrome, personal influence, organizational influence and knowledge management
A public relators’ personal relationship network has always been considered an essential (when not the most essential) part of her/his professional assets. And this by clients/employers, colleagues/competitors and other relevant…
What’s my name – and where’s my number?
In case you missed it, 2007 was a big year for the statisticians – and, in many ways, something of a lost opportunity for us when it comes to making…
Objectivity in public relations and journalism: essential for the credibility of both professions, and for different reasons
If we take journalism -as David Demers writes in his very recent and most interesting History and Future of Mass Media (Hampton Press)- ‘journalists should keep their personal opinions and…