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Classic PR Conversations Current PR Conversations

Reflexivity Memo on PR practice from craft skills to education. A case of ‘plus ça change, plus c’est la même chose’.

November 22, 2023

As a passionate advocate of reflective practice and lifelong learning, it’s always useful to look back at my previous writing/thinking. Thanks go to João Duarte for providing this ‘reflexive moment’…

Classic PR Conversations Current PR Conversations

15 years after: the collective “grilling” of Jim Grunig still delivers visionary insights on the future of PR

October 27, 2023

By João Duarte, National Scientific Committee member, FERPILab 15 years ago, a group of PR scholars, practitioners, critics, and lecturers collectively challenged Jim Grunig to address some of the recurrent…

Classic PR Conversations PR Motion

Engaging (and grilling) the social side of James Grunig

October 27, 2023

NOTE: Originally published on October 15, 2008. Toni Muzi Falconi writes: Regular readers of this blog are aware of my long-term, personal relationship with the Grunigs, yet I confess surprise…

Current PR Conversations PR Motion

Applying the deep roots of rhizomatic learning to relationship strategies in public relations

October 1, 2020

The emergence of artificial intelligence (AI) technologies and systems in recent years has led to consideration of the role of the human in public relations. It is asserted that machine…

Current PR Conversations PR Axis

Tracing the measurement origins of PESO

June 28, 2020

There are some acronyms that we become so familiar with that we no longer know who originated them. Indeed, students aren’t even expected to credit the source in their work.…

Current PR Conversations PR Nexus

Happiness and the improvement of professional PR/communications practice 

October 11, 2018

Effectiveness in PR/communications practice usually involves thinking about evaluation and measurement metrics. But what about the human aspects of how we as individuals – and collectively – can improve our…

Current PR Conversations PR Motion PR Vision

Career ambitions beyond strategic communications

October 4, 2018

It is nearly fifty years since Broom and Smith first published their studies into professional role development in public relations. This established career ambitions of advancement through a hierarchy of…

Current PR Conversations PR Motion

Addressing the talent challenge in PR – finding stability in volatile times

September 13, 2018

There is no shortage of opinion on the future of work. One thing that most people agree is that “the way individuals look for work and companies identify and recruit…

Current PR Conversations PR Mediums PR Motion

Keeping silent – PR lessons for evaluating purpose and influence

September 7, 2018

There probably couldn’t be two more contrasting campaigns being talked about in one week than the 30th anniversary Nike’s Dream Crazy commercial fronted by Colin Kaepernick and the single Listerine…

Current PR Conversations PR Motion

The art of smart thinking in public relations

July 24, 2018

This PR Conversations post looks at the challenges in attracting smart people to build sustainable careers in public relations, by sharing a conversation that I’ve had with Ann Pilkington, founder…

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Latest comments

  1. Richard Bagnall on Tracing the measurement origins of PESOJune 30, 2020

    PS I should have added that as a lasting tribute to Don and his amazing contributions to advancing the measurement…

  2. Richard Bagnall on Tracing the measurement origins of PESOJune 30, 2020

    What an excellent piece Heather. Sorry it's taken me a few days to comment, but I felt it important to…

  3. Heather_Yaxley on Tracing the measurement origins of PESOJune 30, 2020

    Sherrilynne - thank you for stopping by, and I remember our interactions, especially at my Greenbanana blog (where I haven't…

  4. Sherrilynne Starkie on Tracing the measurement origins of PESOJune 30, 2020

    Heather thank you for writing this. Reading it is a wonderful trip down memory lane. I've always contended that we…

  5. Heather_Yaxley on Tracing the measurement origins of PESOJune 30, 2020

    That's great to hear - the linkage to measurement and evaluation is critical of course.

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